Not much can be done without money. Finding it can be a major challenge for a start-up, but it’s a headache for businesses of every size, getting more complicated as the business grows. But there is plenty of help available (contacts p168), to point you in the right direction, help you ask the right questions and provide the right answers, and deal with the money providers in the right way. There’s also plenty of money out there – it’s just a question of getting your hands on it, for the right price and without too many ifs and buts and maybes.
In order of risk and cost, then (lowest first), here are the main sources of cash, in its many forms……………
